Ramadan 2017 this year will fall on the dates of May 26th to June 24th, with Eid following from the 24th to 25th of June.

Here at Virgin Megastore, we believe the month of Ramadan is about 5 basic notions:

The first notion of Ramadan is Gather. For us gathering is about the coming together of our family and friends and sharing an overall duty and intent. In addition to fasting, it also revolves around growing and sharing our values together, spending time together and being together.

The second notion is Appreciate; appreciating the simple, small and humble joys of life. The big accomplishments of life are fantastic, but what about all those small little achievements that happen daily? These often get overlooked, but without all these small little 'Yay!' moments we probably couldn't appreciate those big accomplishments. Reflecting and appreciating these small humble and joyous moments in Ramadan is a big part of this holy month.

Improve, as a notion this is a key factor of life, self-improvement is something that we all do on a daily, weekly, and yearly basis. We always strive to be the best version of ourselves. Fasting in Ramadan helps us practice many aspects of self-improvement; self-control, self-awareness, and self-compassion.

Smile, smiling is infectious, it helps you and others around you feel and be happy. Without a smile gatherings, accomplishments, and improvements just wouldn't be same.

Then there's Eid; a time that is celebrated with billions of other people all at once. Who wouldn’t be excited! Eid is all about combining all the above notions and expressing it through a celebration.

Here at Virgin Megastore, we want to help you celebrate this year! Whether it's preparting for Iftar or decorating your home to reflect the Ramadan spirit, we've got you covered. Discover our handpicked collections of Ramadan essentials now.