Al Intiqak Ila Mouhit Al Azraq | Renee Mauborgne

This book is filled with realistic and inspiring examples of how leaders across industries and organizations have made the transition from the red oceans of competition to the vast blue oceans of new market space by applying the process and tools built here. The book shows you, step-by-step, how to build confidence in your employees and seize new growth opportunities. In this book you will learn: * Why focusing on competition misses huge opportunities for growth and how to broaden your thinking about a strategy that goes beyond competition. Why is it limiting to think of creative disruption and destruction as sources of innovation and how to achieve growth through undisturbed creativity. How anyone - not just entrepreneurs - can move from red oceans to blue oceans using the systematic, five-step approach to blue ocean transformation. * Why people's trust is vital to formulating and implementing a growth strategy and how that trust can be built. * Why you should steer clear of building a growth strategy based on existing environmental and industry conditions and how you can shape those conditions in pursuit of growth