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author: Dan S Kennedy

2011-02-14

Adams Media Corporation

The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost Your Sales.

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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:


Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics


Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
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Easy Payment Plan
Easy Payment Plans
i
Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:


Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics


Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
View full description
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publisher

Adams Media Corporation

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Books

Number of Pages
240
Publication Date
2011-02-14
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